In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's busy business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the unique difficult… Read More

TL; DR - If you require temporary results, e.g., earnings, don't think that the key is catching extra demand. This method is becoming less efficient, and also it's a way to melt precious resources. Focus on producing need where you can obtain near-term wins. The buyer's journey can not be "bent to our will." If you can not draw up the… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other facts concerning modern-day B2B marketing. We go over exactly how the purchasing trip is currently completely fragmented and also the way that community building can assist marketing professionals retake control of … Read More

Partial Records:Mark Donnigan: Well, I like to simply begin with my individual behavior. Therefore I'm gon na urge every person listening to just think about how you find out directly regarding products. And also you can think of it in your individual life, you can think of it in terms of an organization context. Yet I assume we would certainly al… Read More